Find the Best in Innovative Vitamins and Dietary Supplements
Continental Vitamin Company is the manufacturer of the Superior Source product line, the creators of soft-molded instant release vitaminswith Under the Tongue Technology™.
Operating from a 100,000 square foot manufacturing facility, Continental Vitamin Company was founded by Ron Beckenfeld in 1969. With a state-of-the-art GMP certified facility, CVC’s exceptional Superior Source product line has earned the trust of the natural product community with a growing a list of over 100 products. The company has been a member of the Natural Products Association since 1997.
Meet Our Team
Ron Beckenfeld
President
Ron Beckenfeld, a native of Los Angeles and the founder of Continental Vitamin Company, began distributing natural dietary products out of the trunk of his car at Gold’s Gym four…
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Matthew Supkoff
Director of Sales & Marketing
Matthew Supkoff has over 30 years of experience in the natural health industry, both personally and professionally. Matthew has worked in all aspects of the industry including retail…
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Steve Downs has been in the Natural Products industry for nearly 40 years − an exceptional feat for a guy who, in the tradition of Jack Benny, is holding in at age 39. Steve has lived and worked in every state in the continental forty-eight. After completing a bachelor’s degree in English Literature, he entered the physical fitness field by opening franchises for Elaine Powers Figure Salons. Steve then took a position with Signet Laboratories (American Dietary Labs), covering sales in a seven state area in the Midwest. He has since held sales management positions with two natural foods distributors and with industry stalwarts including Makers Of Kal, Nature’s Herb’s, Arrowhead Mills, and American Health/Home Health. Steve is now beginning his seventh year with Continental Vitamin Company.What our customers say about us
“I received my B12 in two days and I never had anything like it. Has really helped with some discomforts of fibromyalgia and sleep apnea. I am now a customer for life.”